![]() ![]() ![]() What is a Good Organic Click Through Rate? Improve your click through rates to get more clicks, and if your rankings improve as a byproduct of this - that is even better. However in the recent Congressional Hearings involving the big tech companies being investigated for antitrust issues - Google did admit that user signals were used as part of calculating where pages rank within the search results.īut given the above - the advice remains the same. Until recently Google’s official line was that user signals such as click through rate, time spent on page, and bounce rate did not have any effect on a page’s ranking positions within the SERPs. Improving your click through rate will get you more clicks - so you should do it whether it is a ranking factor or not! Oddly I will start with a conclusion - whether CTR is a ranking factor or not is immaterial. The formula to calculate the click through rate is really simple:Ĭlick through rate = (number of clicks an organic search listing gets / number of impressions a page gets in Google) * 100 Is your Click Through Rate a Ranking Factor? It’s also helpful to multiply this number by 100 if you want your CTR as a simple to understand percentage.įor example, if my website is seen 10,000 in the SERPs and it is clicked 1,000 times, that would be a CTR of 10%.Ĭlick through rates are often tracked and measured based on: In this article we are referring to clicks to your pages from organic search engine results pages (SERPS), as opposed to click through rates from pay per click (PPC) advertising.īroken down simply, a page’s click through rate (commonly referred to as CTR in a lot of cases) is how many clicks your page gets, divided by the number of times that your page appears in the SERPs. In this article, I will explain what an organic click through rate is, whether it is actually a ranking factor and I will also give you some tips on how you can improve your CTR to ensure you are maximising the amount of clicks you are getting for your ranking.Īs a bonus, I’ll also be giving you an incredible way you can find pages on your website that have a low CTR so you can optimise these (following our steps) and improve the number of visitors you’re getting to your website! Google Keyword Planner says your chosen keyword is searched for approximately 20,000 times per month and you rank at Position Three, you should be getting a lot more clicks. But what happens when you realise you are not getting the clicks you want? Hitting Page One of Google is an incredible feeling, there is absolutely no doubt about it. ![]()
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